Why do you want to registered trademark?_常见问题

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Why do you want to registered trademark?

发布时间：2014-07-25

First of all, is the precondition of obtained right to exclusive use of registered trademark, can only be received approved registration of the trademark law protection. Second, the brand is the intangible asset of an enterprise, also is the basis of consumers choose a product or service. Good enterprise not only need good products and services, the more need good marks. For apple in the United States, and China's proview is registered trademark, protected by law, a well-known brand companies such as apple, Nike, wahaha even overnight lost their property, also can quickly rebuild, rely on is the trademark of formation of the enormous intangible assets, the value of the trademark has far more than the value of its tangible assets

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